Content Authenticity Initiative

Asymmetric Narrative Warfare

https://contentauthenticity.org

• How the Content Authenticity Initiative (CAI) can combat vaccine misinformation?

1. Creation with Verifiable Signatures: The CAI employs cryptographic asset hashing to create tamper-evident signatures for digital content, such as images and videos. During the creation process, content creators can choose what information to attach to the content, including preservation of attribution or remaining anonymous. This step ensures that the original content and metadata haven't been altered unknowingly.

2. Editing with Preserved Metadata: When content is edited using tools like Photoshop, the secure capture metadata is preserved and augmented with a history of any alterations made to the content. This ensures that any changes made to the content are recorded and transparent.

3. Publishing and Sharing with Metadata Preservation: Through partnerships with news organizations, the CAI ensures that secure capture information and relevant content edits are preserved during the p…